How much water is in there?

At 10% water (by weight), a tobacco is going to seem very dry. If the moisture level is increased to 20%, it will be quite damp. Ideally, moisture contents between 13% and 18% are right for most blends and most smokers. Some heavily sauced aromatic tobaccos are reputed to have non-tobacco content that approaches 40%. No wonder some of these seem so goopy! Not all that moisture is water. Various humectants (humidifying agents) are used by some manufacturers to preserve moisture levels at the desired percentage.

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